Send us a text

In this episode, Shawn Kunkler, the founder of the Homeward Associates Group out of San Francisco, sits down with Nathaniel Getzels to explore the unique challenges and opportunities within the ultra luxury real estate market. They discuss the importance of cultivating a client mindset focused on privacy, emotional connection, and authentic storytelling. Dive into the nuances of presentation and branding that resonate with high-end buyers and discover how the shifting landscape of wealth transfer impacts luxury real estate. From trust-building to authority marketing and the value of continuous education, this conversation covers essential strategies for succeeding in this exclusive niche, including insights on the allure of California living.

We discuss:

• Understanding ultra luxury clientele and their mindset
• Privacy, discretion, and emotional connection in sales
• Storytelling and branding for high-end properties
• The evolving wealth transfer and its effects on the market
• Trust, referrals, and authority marketing essentials
• The importance of specialization and continuous learning
• Innovations in luxury real estate and California’s appeal

Subscribe for more insights, share your thoughts in the comments, and connect with us for future episodes about real estate, business growth, and more.

To join the Realtor180 Inner Circle waitlist please visit https://www.realtor180.com/connect-with-us

Special thank you to Andy Bovender and his team in the Carolinas for sponsoring this episode! https://bovenderteam.com/ 

Get your social media, newsletter, and podcast assistance needs met at https://www.virtualwithrisa.com/

Support the show

Join the Waitlist for the Realtor180 Inner Circle Group https://www.realtor180.com/connect-with-us

Are you a Real Estate Agent without an assistant, then bad news... You are the assistant. To learn more about getting the help you need click the link: https://virtualwithrisa.com/

About the Podcast:
Realtor180 is a weekly show dedicated to connecting you to top-performing agents nationwide to learn their insider secrets for succeeding on a massive scale. Each week we discover fresh marketing ideas, business strategies, and doses of inspiration to grow your business to the next level. More importantly, we will hear firsthand from industry experts about the pitfalls to avoid making along the way.

Hit that subscribe button now, grab a notebook, and learn that one thing that will help you turn your business around 180 degrees.

Watch the full episode on: https://www.youtube.com/@realtor180/videos

Connect with Us:
Follow us on Instagram @shawn__kunkler

For inquiries and collaborations, contact us at hello@homewardassoociates.com

Your host Shawn Kunkler is a licensed Realtor® in California DRE 01991440 and the founder of the Homeward Associates at COMPASS. ...